Zutano Marketing Campaigns

About

For over 25 years, Zutano, an online baby clothing store business, has broadened the children’s fashion market with unique, high-quality, colorful baby clothes. Best known for their industry leading “stay-on” baby booties, they aim to celebrate your little one’s individuality with innovative designs & playful patterns.

Branding

Zutano has a well-defined, strong brand essence that has, over the years, developed with today’s current design trends in mind. They combine playful, child-like elements with modern styling & layouts to create their visual identity. Some key components you will see in their brand visuals include: bright colors, playful text treatments, fun patterns & grid-like layouts.

Marketing

While working with this brand, I created a large variety of digital assets including: email, ads, social media posts & website banners. Every campaign required a new custom-designed theme that was resized and reformatted to best perform on each platform. Photo editing & manipulations were frequently necessary to achieve the overall brand look.